Stable user demand and the growing number of industry players have made the Chinese tablet market the only country and region in the world to maintain double-digit year-on-year growth in the third quarter of 2021. The steady increase in shipments has helped China's tablet market share continue to expand, and it has become the second largest market in the world. Compared with other countries and regions, China's tablet PC market will continue to grow in the next period of time.
China's tablet PC consumer market in the third quarter of 2021: Unlike overseas markets, domestic users still have strong demand for tablet PCs. In addition to the traditional daily use of audio and video, game entertainment, etc., education users have become the main users of tablet computers. Some education industry purchases have migrated to individual consumer purchases. The importance of the "double reduction" policy has increased the importance of daily self-learning, and has also driven the demand for tablet computers, as well as the convenience in daily learning. The largest new user base in the tablet market. Therefore, driven by the start of the school season in August and September, the shipments of China's tablet PC consumer market in the third quarter of this year exceeded that of the second quarter of the "618" mid-year promotion.
Guo Tianxiang, senior analyst at IDC China, said: "The outbreak of the "new crown epidemic" in 2020 has rekindled users' enthusiasm for tablet computers. In the "post-epidemic" era, the use of tablet computers as a large-screen terminal has a good sense of experience and the improvement of product power, so that the frequency and duration of use by Chinese consumers have not decreased significantly. Coupled with the importance of participation from all aspects of the industry, it is expected that the shipments of China's tablet PC market in 2021 will reach a new high since 2014. For the upcoming 2022, IDC expects that the Chinese tablet market still has some room for growth.